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Spotify music color palette10/18/2023 Combining Spotify’s streaming intelligence and the bold and fresh array of paint colors from Katy Perry’s exclusive color palette by BEHR, choosing a color is as easy as pressing play and users will be inspired to bring their beautiful DIY visions to life. This all-new color selector tool will help people discover personalized paint color recommendations through their favorite songs on Spotify. The interactive color tool works across the entire Spotify music library by identifying key characteristics in a song, based on tempo, key and other musical attributes, to create a unique experience for each song and user. The extensive campaign extends across social through augmented reality experiences on Instagram, Tik Tok and Snapchat, letting everyone discover and share color through music. The film was directed by award-winning music video director Emil Nava, founder of Ammolite Inc. and best known for directing music videos for Rhianna, Calvin Harris, and The Weeknd. Behr Paint Company has tapped singer-songwriter Katy Perry and leading audio streaming service Spotify to launch MUSIC IN COLOR by BEHR, an interactive audio representation of colors Katy Perry experiences through music.ĭeveloped in partnership with creative agency TBWA\Chiat\Day LA, the campaign is accompanied by the new film, Katy in Color Featuring Katy Perry, the film shows the relationship between music and the colors that Katy experiences.
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